Making a mint from Polo, with a hole
The remote Adriatic island of Korčula continues to capitalise on the ‘fact’ that Marco Polo was born here – but there’s a hole in the story. As a marketing exercise, it’s nearly as cute as Polo mints selling you 17% of thin air. Korčula, the remote island off the Croatian coast has been capitalising on a much disputed claim that it is the birthplace of the ‘world’s first tourist’, Marco Polo. Whether you believe that Marco Polo...
